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Reach Toothbrush

TitleReach Toothbrush
Object NameReach Toothbrush
Manufactured ByE.I. du Pont de Nemours & Company
Manufactured ForJohnson & Johnson
DescriptionYellow, "Reach" toothbrush. Item has tag attached from the NPC that reads: "This toothbrush made on the last day of operation of the DuPont - De Nemours Co. in Leominster. October 28, 1977. Evelyn B. Hackey." The Reach toothbrush by Johnson & Johnson was promoted in the 1980s for its angled handle intended to make brushing back teeth easier, an innovation first developed by Squibb in the 1940s.
Date Manufacturedc.1977
MaterialNylon (bristles), Unidentified Plastic (handle)
Manufacturing ProcessExtruded (bristles), Injection molded (handle)
Number of Objects1
Accession Number2003.341
DonorGift of National Plastics Center.
Broad SubjectPersonal Care and Toiletries
For More InformationPlease address inquires to the Public Services Librarian, Special Collections Research Center, Syracuse University Library (e-mail:, tel. 315-443-2697).
RightsPublication of images from the Special Collections Research Center is subject to approval and fees may be charged for such use. Publication includes the following media: print, electronic/digital, videotape, film, or microfilm. Permission to use images must be obtained in advance and in writing from the Special Collections Research Center by writing to or going to . These fees are separate from any which might be assigned/assessed by the copyright holder.


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