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Dr. West's Miracle Toothbrush

TitleDr. West's Miracle Toothbrush
Object NameDr. West's Miracle Toothbrush
Manufactured ByE.I. du Pont de Nemours & Company
Manufactured ForWeco Products Company
DescriptionGreen handle with white nylon bristles, in clear glass case labeled "Dr. West’s Waterproofed Natural Bristle, Child’s." Dr. West's Miracle-Tuft toothbrush from the Weco Products Company was the first to use synthetic DuPont nylon bristles instead of natural hog bristles. This brush is the late type produced before the advent of nylon. According to the New York Times "News and Notes of the Advertising Field" (August 2, 1938)""The Weco Products Company, Chicago, will launch an intensive national advertising campaign about Oct. 15 for its new toothbrush, made of synthetic bristles produced by du Pont. The product, to be known as Dr. West’s Miracle-Tuft toothbrush will carry four guarantees: 'No bristle shedding, 100 per cent waterproofed, longer life, greater cleansing power.' The price will be 50 cents with a fair-trade minimum of 47 cents. To clear out distributors’ stocks of Dr. West’s waterproofed toothbrush, the company has launched a special drive, packing the product in blue cartons instead of glass tubes and reducing the price from 50 to 35 cents. Those in glass tubes, however, continue at 50 cents. The J. Walter Thompson Company has the account."
Date ManufacturedBefore 1938
MaterialNylon (bristles)"Cellulose Acetate (handle)
Manufacturing ProcessExtruded (bristles), Fabricated (handle)
Accession Number2003.317
DonorGift of National Plastics Center.
Broad SubjectPersonal Care and Toiletries
SubjectsToothbrushes
For More InformationPlease address inquires to the Public Services Librarian, Special Collections Research Center, Syracuse University Library (e-mail: scrc@syr.edu, tel. 315-443-2697).
RightsPublication of images from the Special Collections Research Center is subject to approval and fees may be charged for such use. Publication includes the following media: print, electronic/digital, videotape, film, or microfilm. Permission to use images must be obtained in advance and in writing from the Special Collections Research Center by writing to plastics@syr.edu or going to http://scrc.syr.edu . These fees are separate from any which might be assigned/assessed by the copyright holder.

 

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